Posted by Jaren Ho on

From casual day wear for the weekend to a stylish ensemble for work, the versatility of our pieces bring out every women's beauty in every way.
For everyday simple and comfort
with Ulno Faux Suede Maxi in Coral

This dress is highly recommended when you are lazy to think of an outfit.
Throw it on and go!
The suede material and the cut just gives off a very relax feel.
Available in Navy Blue too. 

For cute and lady-like
with Marie Lace Up Skater Dress
Hands up if you agree that skater dresses are every girls' best friend.
With the loud floral prints and the lace up detail at the front,just gives off a cute look
Suitable for a picnic date out or for casual shopping in town.

For dinners and casuals
with Tiffany Overlay Jumpsuit.

This jumpsuit works two ways.
Option 1: Match it with high heels and you will look gorgeous for your dinner.
Option 2: Sandals and you are ready for your date. 
Nonetheless, it's an effortless yet gorgeous piece! 

Tropical are on-the-go
with Teuta Tropical Midi in Navy Blue.
One of our favourite pieces from Cruise Collection.
Tropical prints pieces are a must-have for your wardrobe.
Scallop hem details and cross back just adds on to the beauty of this dress.
Enough said, this is a must have dress this season.
Available in white too.

Pictures do speak a thousand words but trying them on speak another look.
It definitely look different when you try them on.
You don't want to give our store a miss.
Find them here.

Never miss a single update,
Join us on social: @yacht21sg and FB: YACHT 21.

Read more →

My Idea Of Future Retail

Posted by Jaren Ho on

That corner shop will be the future of retail in my own opinion.

Back in the 1900s, people shop in local corner shops for basic necessities and essentials. Today, these traditional corner shops usually operate under longer opening hours, focus on locally produced goods, wider range of books and magazines, better choice of sweets and confectionery, lottery ticket sales and so on. But of course, this is no longer the most profitable business compared to the past when life was much simpler.

It is a matter of time that online shopping will dominate the mass market like how the departmental stores and big box concepts did over the past few decades. Online shopping will soon become a tool to retail shops for brand communication and act as an alternative option to make purchases. In the boundless internet world, competition is inevitable and the fittest survives like always. So naturally optimum pricing becomes the most crucial factor to success.

However, many a time, we tend to neglect value versus price. We are human beings, we are not robots. We are intelligent and emotional at the same time. We need to move around instead of staying home and staring into a computer screen all day long. The purpose of technology is to aid our lifestyles, not destroy. We need to have a social life and shopping is one of the best feelings in the world, at least to me it is. I do not hope online shopping will replace retail shops. In fact I do not even think retail will end. I believe this is the era of change and I believe that retail, like fashion, works in a cycle.

My idea of the future of retail will resume back to the corner shop days. No more chain store concepts, we go back to thinking small. We focus on a smaller catchment of consumers we wish to serve and cater for them according to their needs and lifestyles. Like the past, shops should consist of local made goods, designed by locals for locals and never compromise on quality. Personal shopping, door to door delivery, after sales services, tailoring, alteration, grooming and styling are value added services that are close to the heart. At the same time, incorporating technology into the shops using the help of social media, bloggers, influencers and online catalogs. Retail shops can also become showroom or community centre for online shoppers to mingle, touch and feel over a cuppa.

Emotional shopping experience is what I see in the future of retail. I believe when things are moving too fast, those who are willing to stop and smell the roses will be the ones who will have an edge over others.

- Jarenis Ho, Founder of YACHT 21

Plaza Singapura store, 7th September 2017 - IT'S A WRAP!

"Wrote the above post 2 years ago and I decided to repost this article into my label's blog as today marks the end YACHT 21's pop up store, The Lobby, in Plaza Singapura. The Lobby, is a brand experiential concept I introduced a year ago. It was a great year for my team and myself as we went all out to explore new retail concepts and worked with various brands from different trades. All the events and collaborations we shared were priceless experiences. Turning an idea into reality is what makes my job fun and exciting, and I am extremely grateful to those who believed in me."

"Till our next pop up!"

Shopping at YACHT 21 continues online and in-stores, our Bugis and Wheelock stores operate from 11am till 9.30pm daily.

Read more →


Posted by Jaren Ho on

When you have run out of ideas for a date or a gathering....
Bring along your love ones on a yacht for a short trip out in the sea to catch the amazing sunset
&& simply just chill and relax.
Don't you all agree that this will be the best way to end the day with?
Once again, we are glad to have collaborated with BOB MARINE.

Named after the second largest island in the Mediterranean Sea, SARDINIA, promises the experience of a cruise that people often imagine with the Mediterranean Sea.

The whole sunset cruise will take approximately 2.5hours.
Finger food and drinks will be served as you lay back to enjoy the wonderful sunset view before ending it off with a firework display at Siloso beach by the "Wings of Time" show.
Tickets are sold at $99 (single ticket) and $188 (double ticket package). 
Fret not, BOB MARINE offers all YACHT 21 customers a special discount:
Quote [Y21XBM20] upon checking out your sunset cruise tickets to enjoy a 20% offer.

Time to sail away with happiness here.
Let the breeze and calmness of the sea bring your worries away!

Don't forget to join us on social:
Read more →


Posted by Jaren Ho on

We had fun spending our weekend selling surprises at the OYAY Weekend Market @ Wheelock Place. 
What do people look for when there's a flea market?
Definitely, inexpensive & nice looking apparels and items.
To spice things up for this flea market, we decided to sell surprises.

You can purchase a $50(plus) worth of surprise bag for just $5!
What a great deal is this!

We received many support from you guys & they were all sold out within hours!
Thank you so much for your support:) 

Till next time!
Discover more YACHT 21 outfits @yacht21sg.
Read more →


Posted by Jaren Ho on

Many people have been asking why are there blue and/or stripes clothes in every YACHT 21's collection?. 
Navy blue has got to be our favourite colour because of our label cruise's concept.
Stripes just enhances the collection with a nautical vibe.
On top of that, do we all agree that stripes are essentials in every ladies' wardrobe?
Here's how we will match our blue & stripes outfits!

1. Bertha Tie Front Top
 cruise 5.jpg
The front tie detail further enhances your figure, giving you a chic look.
Match it with a blue, White or Black bottoms and you're good to go.
A effortless yet gorgeous look is what every ladies want.
2. Madge Dropwaist Ruffles Dress
cruise 57.jpg
The ship prints just give this dress a more nautical vibe.
The perfect dress for a casual sunday date.
Not much of an accessories needed & just keep it simple.
Perhaps, a white sneakers will be perfect!

3. Alsea Sleeveless Grid Dress in Navy Blue
YACHT 21 / Alsea Sleeveless Grid Dress in Navy Blue
Grid and ruffles just compliment each other.
A bracelet & watch would be a great way to accessories this outfit.
And match this with a trendy mules...
Another outfit-to-go!
4. Madison Denim Ruffle Dress
YACHT 21 / Madison Denim Ruffle Dress
Another blue hue in our collection.
Denim is another must-have essentials in your wardrobe.
Two ways to wear this dress; you can either match it with a top inside or wear it alone.
Slip on a pair of sneaker
& an outfit for another casual day.
Don't forget to #YACHT21, we would love to see you in our brand!
Join us on instagram @yacht21store & follow us on our facebook page.
See you, ladies! :)
Read more →